Dubai Sports Council referred to hereinafter as DSC was founded in Nov. 30th 2005 as per a decree issued by UAE Vice- President, Prime Minister, Dubai Ruler H.H. Sheikh Mohammed Bin Rashid Al Maktoum.
Dubai Sports Council lacked hosts all the major sporting events in Dubai. It lacked consistency across its brand portfolio. Visitors could not easily locate past achievements or future events.
We advised the Council on how to capture, collate and retain critical information on all their projects. We also gave advice on how to apply these techniques to new sporting ventures.