Fig jam caf'e is an organic farmer who deals with a cafe restaurant and at the same time has a grocery within the cafe selling fresh products from the farm.
To create a new cafe brand.
We were commissioned to develop a brand name and design the branding convention for a new cafe and grocery. The client wanted a high end tech.
Developing a playful brand that relied on wit and charm, the brand was designed to be lighthearted and approachable. A fresh copy tone formed the basis for the entire brand, and is reflected in everything from packaging to menu design.