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About the client

The award reflects the thought and philosophy of the top UAE sportsman: His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, who believes in creativity as a mental ability that enables a person to face any challenge and obstacle, solve problems and develop ideas in unprecedented ways.


The organisers of the second round of the Mohammed bin Rashid Al Maktoum Creative Sports Award urgently required uncompromising event management for royal guests at a function at the Armani Dubai Hotel.


We arranged the overall event theme, stage development, the VIP ceremony, catering, signage, PR/marcomms and design of the awards. This was the second year the organisers had turned to PREGO International for their event. Next year the awards will be open to international entrants. As a result of our success in the previous two years, we shall host and manage next year's event and be brand custodians.

Associated Partners